Grant Williams: Continuing A Legacy of Listening and Empathy


By Doug Stauffer

Grant Williams of Niceville Hearing CenterGrant Williams, owner of the Niceville Hearing Center, is a testament to the perseverance, commitment and compassion for those he serves. This establishment is more than just a hearing aid practice—it’s a beacon of hope and transformation, symbolizing Grant’s unwavering dedication to bettering the lives of those grappling with hearing challenges.

From humble beginnings in the mining town of Matewan, W.Va., to championing gymnastics for the state of Kentucky, every step of Grant’s journey has been characterized by overcoming adversity. His formative years, marked by economic hardships, became the very foundation of his tenacity and resilience. As the only one from his family of seven to attend college, Williams remains an inspiration to many, showcasing the limitless potential of human spirit.

His foray into gymnastics paved the way for an unexpected but life-changing encounter with Patrick Yeager, a mentor who guided him towards the path of higher education. Grant’s journey is a testament to the serendipity of life and how one meeting can alter the trajectory of one’s future.

However, life had its set of twists and turns. After his gymnastics program and his scholarship were defunded, he pivoted his attention to a field that would ultimately become his life’s work—hearing healthcare. Grant’s realization that he excelled in patient counseling was transformative. He understood that the cornerstone of effective hearing care was not just technical proficiency but also the art of listening.

Grant’s empathy stems from his roots. Growing up in a modest environment, he was instilled with values that emphasized the importance of taking care of oneself and others. This philosophy became the cornerstone of his practice. His innate knack for fitting hearing aids, combined with his genuine concern for his patients, made him a sought-after specialist in the region.

Despite a successful business in Louisiana, life brought Grant to Florida to enjoy a brief stint at retirement. His desire to make a difference was evident as he set up his practice in Niceville. What initially began as a part-time venture quickly transformed into a sanctuary for many, especially veterans and military service members. Grant’s commendable initiative of offering follow-up services to returning vets, at no charge, showcases his unwavering commitment to the community.

In essence, Grant and the Niceville Hearing Center epitomize the confluence of technical expertise and human touch. “It’s not just about the hearing aids,” says Grant. “It’s about the people wearing them.” With several decades in the hearing healthcare domain, Grant has perfected the art of ‘straight talk,’ ensuring that every patient feels valued, heard and understood.

For those seeking to transform their hearing journey, the Niceville Hearing Center stands as a testament to Grant’s legacy—one that underscores the significance of perseverance, empathy and, most importantly, listening. Full disclosure—Grant is my hearing healthcare provider—and why I offer him my personal recommendation.

Publisher’s Note: The May 2024 article written by author Douglas L. Beck, AuD, Tinnitus: An Interview with David Baguley, PhD, was originally published as “Clinical Aspects of Tinnitus: An Interview with David Baguley, PhD,” in the January 2016 issue of The Hearing Review and can be found at: