By Caitlyn Burrus
In Miramar Beach, McCaskill & Company Fine Jewelry & Watches has completed a carefully curated expansion that redefines the in-store experience while honoring the values that have guided the family-owned jeweler for generations. Long known for its elevated selection of fine jewelry and luxury timepieces, the gallery’s multi-year transformation culminates in the completion of a new Rolex space, set to debut in early March 2026.
The expansion began with a practical need—more parking—but quickly evolved into a broader vision with a total showroom renovation and expansion. As McCaskill & Company’s designer offerings and customer base grew, so did the desire to create a space that reflected the caliber of the brands represented, particularly Rolex.
For the late Elizabeth Campbell and her daughter, Carolyn Brigman, who together led the gallery alongside husband and father Bill Campbell, the opportunity was about more than square footage.
“We were laser-focused on interesting architectural accents, stonework, and materials that tell a story,” they share. “As a family-owned gallery, we wanted the space to feel warm, residential, and elegant—somewhere guests could truly enjoy the experience.”
Architect Cherri Pitts of Studio C Architecture in Birmingham, Ala., led the design, while Grand Bay Construction brought the vision to life. While executing one of the largest commercial renovations in the Miramar Beach area, the team faced the added challenge of keeping the gallery operational throughout the process, which required careful coordination.
The expanded west showroom was the first phase of the transformation, introducing a refined, guest-focused layout with comfortable seating areas, custom artwork, sculptural objects, and lighting designed to enhance the natural brilliance of each piece of jewelry. The Bridal Gallery quickly became a standout, with crystal snowflake-inspired lighting creating a sense of intimacy and celebration.
As work continued, attention shifted to the east showroom, where the most immersive elements of the expansion unfold. Guests will enter through a foyer featuring handblown-glass maple leaves hanging from the ceiling, created by artist Brit Deslonde. “To reflect the store’s commitment to exceptional craftsmanship, each glass maple leaf was hand-blown at the furnace without molds and embedded with 24-karat gold and pure silver, ensuring that every piece is entirely unique,” Deslonde says. “I sculpted the leaves to create a light, floating canopy suspended overhead that interacts with light and space, echoing the refinement, individuality, and material beauty found in fine jewelry.”
Steps to the right, the Rolex environment represents the grand finale of McCaskill & Company’s expansion. Designed to align with Rolex’s world-renowned standards of craftsmanship, fit, and finish, the space offers a focused, elevated experience for guests.
Additional brand-focused spaces include a dedicated David Yurman area, reinforcing McCaskill’s commitment to full-service, design-driven luxury. The second phase also introduces an enhanced Service Department, including an authorized Rolex Service Center staffed by two highly credentialed watchmakers. Large viewing windows allow guests to observe the intricate work of watch and jewelry repair and custom design firsthand. “Our goal has always been to offer an elevated shopping experience that still feels personal,” Carolyn reflects. “Luxury, to us, means warmth, connection, and artistry.”
With the debut of its new Rolex environment, McCaskill & Company completes a transformation defined by intention, craftsmanship, and collaboration, setting a new benchmark for fine jewelry and timepieces on the Emerald Coast.
Visit McCaskillandCompany.com or follow them on Instagram @mccaskillandcompany to learn more.
Publisher’s Note: The Life Media family extends our heartfelt prayers and deepest condolences to the Campbell family and the entire McCaskill & Company team on the recent passing of Elizabeth Campbell. Elizabeth’s warmth, vision and dedication helped shape an experience cherished by so many across our community. She will be remembered with admiration, gratitude and great respect.
