The new $5 million, 37,000-square-foot club combines specialty fitness studios, a full-service gym and recovery amenities in one membership.
Pilates one day. Strength training the next. Hot yoga, HIIT or group fitness in between. HydroMassage when it’s time to recover.
Fort Walton Beach residents will soon be able to find it all under one roof.
Crunch Fitness is transforming the former retail space at 546 Mary Esther Cut Off NW in Longhorn Plaza into a $5 million, 37,000-square-foot fitness destination that combines the energy, coaching and community of boutique fitness studios with everything members expect from a full-service gym.
Expected to open this winter, Crunch Fort Walton Beach will serve Fort Walton Beach, Mary Esther, Destin and communities around Choctawhatchee Bay, including residents connected to Hurlburt Field and Eglin Air Force Base.
Two of the biggest additions will be Crunch’s latest boutique-style fitness concepts. The Crunch Reform Pilates™ Studio will combine instructor-led coaching with integrated digital guidance for a modern reformer Pilates experience, bringing one of today’s most popular boutique workouts into a full-service gym without the premium price tag.
The club will also be one of the first to feature the new Crunch Pump™ Strength Studio, a dedicated space for progressive strength training through structured, coach-led programming with integrated digital guidance. Members can build strength, track progress and train in a focused, motivating environment. Both studios are included with Peak Results memberships.
Classes offer more than a great workout. Training alongside others can create community, accountability and commitment. There is an instructor leading the way, people working alongside you and a reason to keep showing up.
It is the kind of experience people often seek from individual boutique studios, but Crunch is bringing multiple ways to train together in one place, without the serious prices that can come with joining several different studios. And the membership doesn’t stop at the studio door.
Members will also have access to expansive cardio, strength and functional training areas, Olympic lifting platforms, indoor turf, TRX®, advanced HIIT classes, Power Half Hour circuit training, personal training and Crunch’s signature group fitness classes. The Hot Studio will offer heated classes including Hot Yoga, Hot Pilates and other hot fitness formats.
“The Crunch experience is a natural fit for the area’s active coastal lifestyle and strong, family-friendly, military-connected community,” said Mike Goodsell, Chief Officer for Fit Fusion, the Crunch Fitness franchisee opening the club. “We’re bringing together so many different ways to work out, but what makes classes special is the community that forms around them. People motivate each other, hold each other accountable and have fun while getting stronger.”
Recovery is part of the experience, too. Crunch’s Relax & Recover® area will feature HydroMassage® beds, red light therapy and cryotherapy. Members will also find tanning, a sauna, full-service locker rooms with showers and Kid’s Crunch babysitting. The club will be open and staffed 24 hours a day, providing flexibility for military members, shift workers, busy parents and anyone with a nontraditional schedule.
Memberships start at $9.99 per month, and Crunch Fort Walton Beach will offer an exclusive, limited-time promotion for founding members. The first 500 members can join for only $1 and receive their first month free, a limited-edition founding member T-shirt and free Crunch swag. To become part of the Founding 500, reserve your rate at info.crunch.com. Prospective members can also enter to win one of 10 free one-year memberships.
Local businesses can get involved, too. Crunch’s Corporate Membership and Perks Partner programs offer employee discounts and opportunities for local businesses to reach Crunch members through the Crunch app, in-club events, gym TVs and social media. Learn more about Crunch partnerships.
Think Crunch sounds like a great place to work? Explore career opportunities with Fit Fusion.
For Fort Walton Beach, the new Crunch will bring Pilates, strength training, hot classes, HIIT, group fitness, a full gym and recovery together in one place, giving the community more ways to find a workout they love, people to do it with and a reason to keep coming back.
To learn more visit: CrunchFortWaltonBeach.com
546 Mary Esther Cut Off NW, Fort Walton Beach | 850.655.8285
