Local creative firm and solutionist agency, Frances Roy, celebrates five years in business. Frances Roy’s President and Chief Creative Officer, Shantelle Dedicke, raised a glass thanking her team, their clients, and the support of the local community at Niceville’s 3rd Planet Brewing. “Key performance indicators measure our business, many of them nonhuman and intangible, but our true metric of success was palpable and present when our family, friends, and clients gathered together to raise a glass with us in celebration of our agency’s first five years. I am so proud of our team, and I’ll never forget the way this community embraced us,” says Shantelle Dedicke, President and Chief Creative Officer, Frances Roy Agency.
Shantelle announced the promotion of Frances Roy Agency employees, Hillaree Durso, now Senior Director of Content and Marketing, Gregory Dedicke, now Digital Marketing Specialist, and Kayla Koger, now Design and Social Media Coordinator. Shantelle attributes the agency’s success to its people. “The pandemic would have taken the wind out of us if not for the people who work day in and day out at Frances Roy,” says Shantelle. “There is no magic formula to success – treat your team with respect and compassion and they will shine. I am in awe of their commitment and creativity, and Hillaree, Greg, and Kayla set the perfect examples of what can be accomplished when a team focuses on the idea of winning the day.”
Frances Roy’s Senior Director of Content and Marketing Hillaree Durso, leads the agency’s social media strategy, communications, and marketing implementation but is also a critical leader on the team, ensuring the agency remains focused on individual professional development. She is celebrated as Frances Roy’s first employee.
Committed to his family’s business, Digital Marketing Specialist, Gregory is building the agency’s first website design and video and podcasting departments.
Kayla Koger began with Frances Roy as an intern and is quickly rising due to self-driven initiative and a flair for design and content creation. She is the agency’s first Design and Social Media Coordinator.
Since 2016, many continue to trust the Frances Roy Agency’s strategic approach for branding, marketing, content creation, campaign building, and public relations needs, and they’ve delivered those messages in creative ways on traditional and digital platforms. Much has changed for the agency since 2016, but their goal remains the same, to be the BEST full-service brand and marketing agency in our area.
Frances Roy Agency takes an all-encompassing approach to client customer service and complements it with a full-service offering of marketing support organized under four core services – Strategy, Design, Media and Digital. Visit www.francesroy.com and follow Frances Roy Agency on Facebook, Instagram, and Twitter.
