It is with great pleasure to introduce a true, community-oriented newspaper to the locals of Bluewater Bay and Hammock Bay. Bay Life has joined the “Life” family of community newspapers! Residents and business owners—you have been asking for it, and we are now providing your own edition, particularly geared to promote and highlight all the positive and valuable activities, businesses and residents in the “Bay” area communities — “find your voice” through this new monthly newspaper!
Building on the popularity and success of SoWal Life and Destin Life, we are fostering a connection to and within the community. 11,000 copies of Bay Life will be produced each month and direct mailed to households and businesses in Hammock Bay and Bluewater Bay — a potential market of more than 20,000 readers!
You’ll find articles on local news, local pros, hometown heroes, local accomplishments, fishing, events, non-profit organizations, sports, arts, music, dining and local businesses—telling YOUR stories.
As an editor, art director and publisher throughout my career, my mission is to gain insightful understanding of our distinct and varied community personalities. Having lived in the area for more than 13 years working in PR, marketing and communications, I’ve observed, forged relationships with and listened to the needs of locals, which will be reflected in the rich Bay Life editorial.
We’re acutely aware of the challenges small businesses face in reaching key audiences with a limited advertising budget. We want to promote your business and as a result, witness its success. Bay Life offers the platform and opportunity to effectively promote in an affordable way, combining the best of both worlds—marketing and advertising with direct mail plus affordable rates. The website, MyBayLifeNWFL.com and our social sites offer additional value.
Bay Life is community focused and based on serving our neighbors, friends and customers. I invite you to join us in this local connection. Please submit your announcements, articles, events and story ideas to publisher@MyBayLifeNWFL.com or call 850-660-1444.
Our team looks forward, through Bay Life, to relaying the accomplishments and amazing stories, bringing out the best of our truly unique community!
~ Lori Leath Smith, Publisher
